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November 13th, 2008 posted by
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WPP Execs Offer Tips on Weathering the Recession
contemporary york (adage.com) — “most people in this business don't regardless understand how heartily this recession is going to hit by the anything else and second quarters of next year,” warned john quelch, harvard business school professor and wpp group board member, at the marketing in a downturn difficulty session, hosted by wpp-owned hill and knowlton in new york. “it's successful to be very severe and they don't understand how deep and long this thing is universal to be,” he added.
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