Clifford stone
Brand building during tough times, Amex-style
At the end of his talk, John laid out a set of guidelines for building your brand during tough economic times. You might think of them as American Express’ own core marketing tenets, but John presented them as part of his advice for marketers looking to thrive amidst uncertainty.Need some marketing inspiration to keep you pointed in the right direction in 2009? Maybe you’ll find some in John’s four principles.
These concepts are hardly new and some (the last point, most of all) seemed more than a bit like empty marketing boosterism — but maybe that’s exactly what marketers need to hear during a recession. And I suspect that, when delivered by the CMO of one of the world’s pree
Related posts: Wrtv 6, Filme johnny e june, Kansas city plaza lights, Kevin garnett suspended, Rockferry
